What PickRyt stands for
PickRyt helps people choose the right product — faster, calmer, and without bias.
We translate specs, reviews, and market noise into clear recommendations matched to your needs, use-cases, and budget.
Why PickRyt exists
Needs-first matching
We start with how you’ll actually use a product — not what brands want to sell.
Transparent scoring
No black box. Every recommendation is grounded in consistent criteria.
India-aware
Real prices, warranty support, and availability across Indian marketplaces.
How we choose what to recommend
Most recommendation platforms optimise for commissions. We optimise for decision quality.
- • Objective specs & performance indicators
- • Normalised user feedback (not raw star ratings)
- • Category-specific weightings
- • Real-world availability & pricing bands
Editorial independence
PickRyt may earn affiliate commissions, but rankings are never paid for.Revenue helps sustain research — it does not influence outcomes.
Full details in our Affiliate Disclosure.
Who’s behind PickRyt
PickRyt is built by people who’ve experienced the same frustration as our users — too many options, too little clarity.
We care deeply about thoughtful product decisions, clean design, and long-term trust.
Ankush Meena
Founder & Product
Product thinker focused on clarity, use-case modelling, and building calm decision experiences for Indian buyers.
Pranjli Pathak
CTO & Data
Leads engineering and data — building scoring systems, datasets, and ensuring pricing and availability accuracy.